Do your research - The growing millennial trend of dressing ethically is something that many hop on thinking that they can make a difference. Not only do people like the idea of doing good in the world, but buying fair trade clothing makes us feel way less guilty about treating ourselves to that pair of shoes we know we don’t need. However, it is important to realize that some socially “responsible” companies, might not be as responsible as you think. Often even companies with good intentions might accidentally be causing more harm than good by negatively affecting the economies of the regions they support. That is why it is crucial that you, as the consumer, do your research into the ethical procedures and business models of companies you patronize. Here at Secret Projects, our founder Fritha works endlessly, at times putting her safety at risk, to help our makers gain independence, economic stability, and a sense of empowerment from their work. We specialize in designing products that are both ethically and environmentally sustainable.
Stray away from fast fashion - Does it ever feel like you are always out of style? That is probably because you are. Due to influx of fast fashion in today’s society, in is nearly impossible to stay on trend. Although this might not seem like a problem except when it comes to your bank account, it is actually detrimental to the environment and the lives of many people. Having worked in several developing countries, I have seen first hand the effects of fast fashion. Not only do large amount of discarded and worn-out clothes stuff the landfills, but factories often release hazardous dyes and chemicals into the water sources of many small villages causing problems in health and agriculture. It is for this reason that it is extremely important to stray away from buying fast fashion. You can use the hashtag #slowfashion as seen in many of our posts to spread awareness about this issue.
Re-wear your clothes - in order to aid in your effort to boycott fast fashion, it is ideal to invest in good quality clothing that will last. A good goal is to wear whatever you buy at least 30 times. Not only will investing in quality clothing create a classier look, fit better, and stay in style longer, but it will also give you a sense of pride in dressing ethically. However, if you don’t have the budget, a great solution to reducing waste from the fashion industry is by buying second hand clothes! Often you can find a great deal on good quality clothes without breaking the bank, and saving the environment at the same time.
#SheRocks and our annual #SecretSariDressCampaign are a MASSIVE part of the life of Secret Projects - centred particularly around our Secret Sari . . . Dresses and International Women's Day.
What is #SheRocks?
#SheRocks is a global community of women and men sharing their power to drive women's empowerment in India in a wide variety of ways, working alongside Secret Projects!
What is #SecretSariDressCampaign?
Working with #SheRocks, we have put together our annual #SecretSariDressCampaign based around our Secret Sari Dress that launches each International Women's Day. This community led, powerful campaign is an integral part of the Secret Projects calendar and is HUGE!
Learn more about #SheRocks and #SecretSariDress here.
#SheRocks and #SecretSariDressCampaign 2021
We want as many people to join us this March as we celebrate not only ALL women, but the thousands of musicians around the globe who haven't been able to perform in public for months due to Covid-19. We also celebrate The Big Issue Group that strives to dismantle poverty through creating opportunity and in the process has become one of the most recognised and trusted brands in the UK - we are proud that they stock the Secret Sari Dress in their online retail shop!
HERE'S WHAT TO DO TO GET INVOLVED... On International Women's Day on March 8th 2021, OR ANYTIME THROUGHOUT MARCH...
Buy a Secret Sari Dress (SSD) or use the one you already have! Click here to purchase yours.
Pop it on and jazz yourself up in anyway you want!
Stand in front of a mirror and video yourself either: dancing to your favourite song by your favourite band/musician in your head (you will add the actual music shortly!) or take a boomerang video picture of yourself, or simply sashay around in your Secret Sari Dress - whatever you are comfortable with. A still photograph of you in your SSD is perfect too!
Go to your Instagram page and on your profile picture click the add icon
Go to your camera roll and click the video you have just made
At the top of the page, you will see a 'smiley face' icon - please click
Go to @MENTION and tag in @secretsaridress, @bigissueshop and the band/musician you are singing along to.
Next go to #HASHTAG and tag #IWD2021 #ChooseToChallenge #SheRocks and #SecretSariDress and the band/musician you are singing along to.
Click on the MUSIC button and search for your song. You will be able to add 15 seconds of the song.
You will see that there are a number of featured stickers you can also add - so, please add any that appeal to you!
Click next and then add to story and boom you are done!!!
We can't wait to see your videos. You rock!!!
Click here to learn more
Join us this International Women's Day with #SheRocks for #SecretSariDressCampaign 2021!
Photo: #SheRocks community member, Secret Sari Dress advocate and great friend of Secret Projects, Whitney shows the versatility of the Secret Sari Dress!
We were over the moon when a student of a teacher who had travelled with us to India on a 'Teachers Trip' was so inspired by the tales her tutor had . . . to tell, that she immediately wanted to help in some way.
And this is what Charlotte did... she came up with her very own 'Secret Project' and put together a cookery book of Indian recipes. Many of the recipes came from Nirmala, the Director of Secret Products India and Charlottle had it printed beautifully and sold copies to other teachers who had been on the trip, as well as her friends and family and contributed all profits to Secret Projects.
Once again, this is yet another great example of how people can get involved and contribute to our vision of a world where all women have the confidence and resources to make choices, thrive and contribute to the strengthening of their communities.
Please get in touch with you ideas for your own 'Secret Project', we can't wait to hear them! Please complete the form here.
Are you someone who likes to hear about a good business opportunity? We have an interesting proposal to tell you about...Sponsor a Secret Products . . . Collection.
It's a new concept for us and we are excited to announce that we are looking for 5 sponsors to help us design and produce 3 new Secret Products Collections in 2021. This is a great opportunity if, like us, you have a pioneer spirit and are passionate about driving income generating opportunities for women in India.
Sponsorship opportunities range from £500 to £5000 - we have put together a plan below about how we see it working, although as it's such a new venture, we may need to tweak here and there as we go along:
1. A potential sponsor contacts us to express an interest in working with us on the venture
2. We will ask you to have a meeting with our CEO, Fritha and our Finance Director, Banke to discuss things in a little more detail. Prior to this meeting, we will have sent you a full brief about the 3 Secret Projects Collections
3. During the meeting, we can answer any questions you may have and our hope is that you will commit to sponsoring a Secret Projects Collection!
4. As a sponsor, we will ask you to transfer your sponsorship funds to our UK company, via bank transfer. Please note, we can accept both GBP and Euros
5. Following this, production commences within our Maker Community
6. Once production is completed, we will photograph the Collection, add to our official retail stores and your sponsored Collection is launched!
7. As the Collection sponsor, we will share the sales activities with you on a regular basis and agree a schedule to repay your funds
To talk to us about sponsoring a Secret Projects Collection, please email Fritha on: email@example.com