How to Build a Socially Conscious Wardrobe

 8th Oct 2018 |  Shop |  Fritha Mason


  1. Do your research - The growing millennial trend of dressing ethically is something that many hop on thinking that they can make a difference. Not only do people like the idea of doing good in the world, but buying fair trade clothing makes us feel way less guilty about treating ourselves to that pair of shoes we know we don’t need. However, it is important to realize that some socially “responsible” companies, might not be as responsible as you think. Often even companies with good intentions might accidentally be causing more harm than good by negatively affecting the economies of the regions they support. That is why it is crucial that you, as the consumer, do your research into the ethical procedures and business models of companies you patronize. Here at Secret Projects, our founder Fritha works endlessly, at times putting her safety at risk, to help our makers gain independence, economic stability, and a sense of empowerment from their work. We specialize in designing products that are both ethically and environmentally sustainable.
  2. Stray away from fast fashion - Does it ever feel like you are always out of style? That is probably because you are. Due to influx of fast fashion in today’s society, in is nearly impossible to stay on trend. Although this might not seem like a problem except when it comes to your bank account, it is actually detrimental to the environment and the lives of many people. Having worked in several developing countries, I have seen first hand the effects of fast fashion. Not only do large amount of discarded and worn-out clothes stuff the landfills, but factories often release hazardous dyes and chemicals into the water sources of many small villages causing problems in health and agriculture. It is for this reason that it is extremely important to stray away from buying fast fashion. You can use the hashtag #slowfashion as seen in many of our posts to spread awareness about this issue.
  3. Re-wear your clothes - in order to aid in your effort to boycott fast fashion, it is ideal to invest in good quality clothing that will last. A good goal is to wear whatever you buy at least 30 times. Not only will investing in quality clothing create a classier look, fit better, and stay in style longer, but it will also give you a sense of pride in dressing ethically. However, if you don’t have the budget, a great solution to reducing waste from the fashion industry is by buying second hand clothes! Often you can find a great deal on good quality clothes without breaking the bank, and saving the environment at the same time.

More

Our Appeal - help us to make and distribute 10,000 Secret Face Masks to communities in India

Our Appeal - help us to make and distribute 10,000 Secret Face Masks to communities in India

The brainchild of Sumathi, Director and Shin, Marketing Manager of Social Power India (SPI), we would like to introduce an appeal to provide Secret . . . Face Masks, produced by women from our Maker Community and given free of charge to communities in need throughout India. The details... We want to make and distribute 10,000 Secret Face Masks Sponsorship costs are £20/€25/$30 for a pack of 20 children's masks and £25/€30/$35 for a pack of 25 adult's face masks Backers of our appeal are able to sponsor multiple packs of Secret Face Masks One of the most positive aspects of our appeal lies in the fact that not only will we be providing vital face masks for those in need, but women from our Maker Community who are able to work from home during lockdown, as we don't operate from a factory, can continue production of the masks and receive an income to support themselves, their families, and children during this incredibly difficult time. To sponsor Secret Face Masks for India Please follow these instructions carefully Please head to our online retail shops by clicking the links below. (Shop in GBP, Euros or US Dollars) Sponsor Secret Face Masks in GBP Sponsor Secret Face Masks in Euros Sponsor Secret Face Masks in US Dollars Select how many packs of 20 Secret Face Masks you would like to sponsor to be distributed in India by SPI and add these to your basket. Next, click the link in point number 2 of the instructions to choose a pack of 5 Secret Face Masks for yourself (available in both adults and children's sizes) at £10/€14/$15 per pack (the shipping is free) and again, add to your basket.* Finally, follow the instructions to complete your purchase, providing a shipping address.* *Please note that due to Indian export regulations, we do require our Customers, Friends and Shareholders who would like to contribute to our Secret Face Mask sponsorship appeal to purchase at least one pack of 5 Secret Face Masks for themselves, to be shipped out of India to their address. As Bengaluru is currently in lock down, we will ship your Secret Face Masks as soon as the restrictions lift. These instructions are repeated when you go to our online shops! How we plan to distribute the face masks Initially, we plan to provide free face masks for whoever is in need in and around Bengaluru, where we are based and in Andhra Pradesh, South-East India and the Sundarbans in the Bay of Bengal, where we can work with our NGO partners. In and around Bengaluru Shin and Sumathi have many contacts in and around the area who can help us. We will give face masks to hospitals as well as marginalised communities in the city, where many of our Makers live. Andhra Pradesh and the Sundarbans In both these areas we have very good links with NGO's who work with groups of marginalised women. We will liaise with our partners and provide them with the necessary fabric and funds for local women's sewing groups to make the masks, and the NGO's will arrange for their distribution. One of the most positive aspects of our appeal lies in the fact that not only will we be providing vital face masks for those in need, but women from our Maker Community will stitch the masks and receive an income to support themselves, their families and children during this incredibly difficult time. Thank you so much for your support.
Continue reading >
Our response to the Covid-19 situation in India. An update

Our response to the Covid-19 situation in India. An update

Many of us will have heard the distressing news from India about the shocking rate that the 2nd wave of Covid-19 is spreading throughout the country . . . and the tragic consequences. We are in constant touch with our team in India, who will be working from home for at least the next 14 days, as a lockdown has just been announced in Karnataka, the southern state where Secret Projects is based. All the team are well and have been working in as safe an environment as possible for the last year, ensuring that no-one enters the unit unless a member of the team or one of the Secret Projects Makers, washing hands regularly, always practising social distancing, plus keeping windows open. The team is making every effort to keep in touch with the Secret Projects Maker Community, calling Makers and doing everything they can to maintain contact. We have recently had an update from Molly, Leader of Molly's Sewing Unit, where our Secret Sari Dresses are made, telling us she too is well at present and staying positive. The safety and well-being of the team and our Makers is paramount, and we are supporting them from the UK in every way possible. Our 'USP' of not operating from a factory is proving invaluable during this time, as our Makers can work from home. Please continue to place orders for Secret Products to support our Makers as they work from home, to help continue to provide them with the necessary income they need to buy food and medicines, so vital during the pandemic. Click the link below to discover the numerous ways to shop for Secret Products. https://bit.ly/SPShoppingGuide We know that you are joining us in keeping India in your thoughts.
Continue reading >
Our CEO takes part in 'The Psychology of Successful Women Podcast'. Listen and be inspired!

Our CEO takes part in 'The Psychology of Successful Women Podcast'. Listen and be inspired!

The Psychology of Successful Women Podcast with International Performance and Mind-set Consultant and Inspirational Speaker, Shona Rowan explores the . . . mindset, behaviour and success strategies of high-achieving women. Secret Projects CEO, Fritha Mason was recently invited to take part in this inspiration series to talk about her own journey in the business world as founder and CEO of Secret Projects. It's a fascinating conversation between Shona and Fritha, providing much insight not just into the passion that drove Fritha to found Secret Projects, but what drives her on a daily basis to keep moving forward and surmount the various challenges and obstacles she encounters as a business woman. To listen to the full Podcast click HERE  
Continue reading >