From the Heart of... our Team

 5th Oct 2020 |  From The Heart Of... |  Margaret Ring

We are proud to introduce Shin, Secret Projects Marketing Manager as part of our 'From the Heart of' series. 

Through this collection of stories, we want to take you to the centre of Secret Projects, right to our heart to discover what drives us as we journey towards our vision of a world where all women have the confidence and resources to make choices, thrive and contribute to the strengthening of their communities. What keeps us going? What joy and love do we encounter on the way to women's empowerment?

Get to know Shin better by reading his interview about his work with Secret Projects and a little about his home life below: 


Question: In a nutshell what does your role at Secret Projects consist of? 

Shin: It’s so great to work at Secret Projects and I love my job. Firstly, we have got a perfect team and everyone are very responsible. I work here as the Assistant Marketing Manager and my role is to bring more customers in and maintain relationships with our customers.  My day at the office starts with team prayers and then I check emailsour sales and log in to live chat on our on-line retail stores.  I work closely with our management team; my colleagues and they are all amazing. I’ve learned a lot from everyone during my time at Secret Projects and I am looking forward to learning more and more! 

Question: Is there a typical day in your role? What does it look like? 

Shin: My role here in Secret Project is so varied and I love it. Apart from my main job role, I take product photographs and upload them to our website. I never get bored, as there are so many tasks to complete every day. To conclude there is no typical day in my role! 

Question: What did you do before Secret Projects? 

Shin: I was doing my MBA and immediately after my MBA I joined Secret Projects. This is my first job! 

Question: How does your role at Secret Projects empower you? 

Shin: Secret Projects empowers me in many ways. When I joined Secret Projects, I got  alot of training and gradually my skills developed both technical and non-technical with the help of everyone! My managers are like my family to me; they are very motivated and encouraging, they support me in all aspects of my role. The best thing that I will never forgot about is how Secret Projects gave me the courage to face the world. 

Question: What do you find most fulfilling about working at Secret Projects? 

Shin: The impact that Secret Projects brings to the women of India. Changing the life of many women in India, giving courage to every woman who works directly and indirectly with Secret Projects, upgrading their skills and helping them to become entrepreneurs. I find this is one of the most fulfilling parts of Secret Projects. 

Question: Tell us a little about your life away from Secret Projects. 

Shin: I am 24 years old now and live in Bangalore India with my friend who was my classmate during my college days. I feel that Bangalore is one of the best cities to live in India. Basically, I’m from northeast India and I have lived in Bangalore for almost 7 years now. 

I’m very passionate about guitar and like having a cup of tea in the morning and evening; every day I have to play guitar and it’s a big part of my life. I play a lead guitar in a band which consists of 4 members and we compose our own music. 

During my free time I am busy helping my friends to design a website using WordPress. I love learning new things and helping out my friends to design this website really does that! 

Why I love Bangalore so much is that the city is surrounded with lots of trees. I love taking a long walk and exploring the beauty of nature. I feel this this city is the right fit for me. 


Let's finish with a bit of light-hearted fun! 

Question: Dancing or walking? 

Shin: I literally don’t know how to dance, so obviously walking and I love walking for a long distance. 

Question: Going out for the evening or staying at home? 

Shin: I will choose staying at homesince I have to play guitar every evening 

Question: If you could have a one-hour telephone conversation with anyone, who would it be? 

Shin: It will be Jack ma, founder of Alibaba, his speeches are very motivating and inspirational 

Question: As Secret Projects drives people to think about India what do you want to tell the world about India? What do you love most about the country? 

Shin: I would say please visit India and explore the beauty of the culture and historical monuments. India hamany cultures and many different languages for each state and our cities. People can learn lots of new things here in India 

Basically I’m saying I love the culture of India!

Ps. You can check out my guitar playing! Thanks for listening. 



Our CEO takes part in 'The Psychology of Successful Women Podcast'. Listen and be inspired!

Our CEO takes part in 'The Psychology of Successful Women Podcast'. Listen and be inspired!

The Psychology of Successful Women Podcast with International Performance and Mind-set Consultant and Inspirational Speaker, Shona Rowan explores the . . . mindset, behaviour and success strategies of high-achieving women. Secret Projects CEO, Fritha Mason was recently invited to take part in this inspiration series to talk about her own journey in the business world as founder and CEO of Secret Projects. It's a fascinating conversation between Shona and Fritha, providing much insight not just into the passion that drove Fritha to found Secret Projects, but what drives her on a daily basis to keep moving forward and surmount the various challenges and obstacles she encounters as a business woman. To listen to the full Podcast click HERE  
Continue reading >
Our CEO Fritha and her partner Olaf announce the birth of their gorgeous little girl, Lagertha!

Our CEO Fritha and her partner Olaf announce the birth of their gorgeous little girl, Lagertha!

We are absolutely over the moon to say hello to the newest member of the Secret Projects Team! Mother, Father and child are doing well and enjoying . . . spending time together as a family, getting to know each other. Fritha wrote: 'Olaf and I are delighted to announce the early arrival of our daughter Lagertha Amy Lesley Mason. She was born on 19th March 2021. Her name sakes are: Lagertha - a Viking Queen who is one of the first noted shield maidens in history. Amy Cowell and Lesley Pearce - both women in my life who have turned their passion for art, textiles, designing and fashion technology into successful vocations, giving them endless purpose and fulfillment. Olaf and I are tumbling down the biggest hill, falling madly, utterly and completely in love with La La (nickname). Lagertha/La La is a personification of 2 of my favourite mantras: Dare to Dream - DTD and Just Keep Going - JKG. Thank you for joining us in welcoming Lagertha to our terrific and loving world!' #lockdownbaby2021 We wish all 3 joy and Fritha and Olaf not too many sleepless nights.    
Continue reading >
#SheRocks and #SecretSariDressCampaign - Join us this International Women's Day and throughout March

#SheRocks and #SecretSariDressCampaign - Join us this International Women's Day and throughout March

#SheRocks and our annual #SecretSariDressCampaign are a MASSIVE part of the life of Secret Projects - centred particularly around our Secret Sari . . . Dresses and International Women's Day. What is #SheRocks? #SheRocks is a global community of women and men sharing their power to drive women's empowerment in India in a wide variety of ways, working alongside Secret Projects! What is #SecretSariDressCampaign? Working with #SheRocks, we have put together our annual #SecretSariDressCampaign based around our Secret Sari Dress that launches each International Women's Day. This community led, powerful campaign is an integral part of the Secret Projects calendar and is HUGE! Learn more about #SheRocks and #SecretSariDress here. #SheRocks and #SecretSariDressCampaign 2021 We want as many people to join us this March as we celebrate not only ALL women, but the thousands of musicians around the globe who haven't been able to perform in public for months due to Covid-19. We also celebrate The Big Issue Group that strives to dismantle poverty through creating opportunity and in the process has become one of the most recognised and trusted brands in the UK - we are proud that they stock the Secret Sari Dress in their online retail shop! HERE'S WHAT TO DO TO GET INVOLVED... On International Women's Day on March 8th 2021, OR ANYTIME THROUGHOUT MARCH... Buy a Secret Sari Dress (SSD) or use the one you already have! Click here to purchase yours. Pop it on and jazz yourself up in anyway you want! Stand in front of a mirror and video yourself either: dancing to your favourite song by your favourite band/musician in your head (you will add the actual music shortly!) or take a boomerang video picture of yourself, or simply sashay around in your Secret Sari Dress - whatever you are comfortable with. A still photograph of you in your SSD is perfect too! Go to your Instagram page and on your profile picture click the add icon Go to your camera roll and click the video you have just made At the top of the page, you will see a 'smiley face' icon - please click Go to @MENTION and tag in @secretsaridress, @bigissueshop and the band/musician you are singing along to. Next go to #HASHTAG and tag #IWD2021 #ChooseToChallenge #SheRocks and #SecretSariDress and the band/musician you are singing along to. Click on the MUSIC button and search for your song. You will be able to add 15 seconds of the song. You will see that there are a number of featured stickers you can also add - so, please add any that appeal to you! Click next and then add to story and boom you are done!!! We can't wait to see your videos. You rock!!! Click here to learn more Join us this International Women's Day with #SheRocks for #SecretSariDressCampaign 2021! Photo: #SheRocks community member, Secret Sari Dress advocate and great friend of Secret Projects, Whitney shows the versatility of the Secret Sari Dress!
Continue reading >