Our partnership with the Giftware Association.
We were delighted when we were approached by the Giftware Association (GA) todiscuss how we could work together. They had come to know about us through some wonderful networking by our talented CEO, Fritha and were keen to explore ideas with us.
A little more about the Giftware Association
The Ga is the national trade association serving the home and gift industry, providing it's members (giftware retailers and wholesalers) with an array of help and support garnered over 70 years since the association was founded. They help businesses within the sector thrive.
How do we work together?
Many of the members of the GA were impressed with our values of not wanting anything to go to waste and how we carry this out in our production. It's not uncommon for these businesses to be left with end of line stock or items they have over ordered. It can be expensive to house this type of stock in their warehouses and sometimes they are faced with the possibility of having to send things to landfill, which is the absolute last thing they want.
That is where our partnership comes in. A number of GA members have handed this type of stock to us to sell to our Customers via our eBay for Change store, only wanting to recover the cost price of each item as they are sold, allowing us to keep any profit. The profit we make from the sales is used to support our mission to economically empower women in India. The members are thrilled to be making a contribution towards our work.
The benefits of this partnership
There are so many benefits. Those already mentioned about not sending items to landfill and companies making a contribution to our mission. For us, it means that we can add stock to our eBay store, giving our Customers a different shopping experience as our range of goods expands. Also, there is a technical point about algorithms and eBay listings that means the more goods a company has on their store, the more potential customers visit to shop. We won't delve into this, as it's a bit dull... but nontheless a very good thing for us!
We are so please to have formed this partnership with the GA. Please visit our eBay for Change store to shop for gifts, or even a treat for yourself.