We are absolutely over the moon to say hello to the newest member of the Secret Projects Team! Mother, Father and child are doing well and enjoying . . . spending time together as a family, getting to know each other.
'Olaf and I are delighted to announce the early arrival of our daughter Lagertha Amy Lesley Mason. She was born on 19th March 2021.
Her name sakes are:
Lagertha - a Viking Queen who is one of the first noted shield maidens in history.
Amy Cowell and Lesley Pearce - both women in my life who have turned their passion for art, textiles, designing and fashion technology into successful vocations, giving them endless purpose and fulfillment.
Olaf and I are tumbling down the biggest hill, falling madly, utterly and completely in love with La La (nickname).
Lagertha/La La is a personification of 2 of my favourite mantras:
Dare to Dream - DTD and Just Keep Going - JKG.
Thank you for joining us in welcoming Lagertha to our terrific and loving world!'
We wish all 3 joy and Fritha and Olaf not too many sleepless nights.
#SheRocks and our annual #SecretSariDressCampaign are a MASSIVE part of the life of Secret Projects - centred particularly around our Secret Sari . . . Dresses and International Women's Day.
What is #SheRocks?
#SheRocks is a global community of women and men sharing their power to drive women's empowerment in India in a wide variety of ways, working alongside Secret Projects!
What is #SecretSariDressCampaign?
Working with #SheRocks, we have put together our annual #SecretSariDressCampaign based around our Secret Sari Dress that launches each International Women's Day. This community led, powerful campaign is an integral part of the Secret Projects calendar and is HUGE!
Learn more about #SheRocks and #SecretSariDress here.
#SheRocks and #SecretSariDressCampaign 2021
We want as many people to join us this March as we celebrate not only ALL women, but the thousands of musicians around the globe who haven't been able to perform in public for months due to Covid-19. We also celebrate The Big Issue Group that strives to dismantle poverty through creating opportunity and in the process has become one of the most recognised and trusted brands in the UK - we are proud that they stock the Secret Sari Dress in their online retail shop!
HERE'S WHAT TO DO TO GET INVOLVED... On International Women's Day on March 8th 2021, OR ANYTIME THROUGHOUT MARCH...
Buy a Secret Sari Dress (SSD) or use the one you already have! Click here to purchase yours.
Pop it on and jazz yourself up in anyway you want!
Stand in front of a mirror and video yourself either: dancing to your favourite song by your favourite band/musician in your head (you will add the actual music shortly!) or take a boomerang video picture of yourself, or simply sashay around in your Secret Sari Dress - whatever you are comfortable with. A still photograph of you in your SSD is perfect too!
Go to your Instagram page and on your profile picture click the add icon
Go to your camera roll and click the video you have just made
At the top of the page, you will see a 'smiley face' icon - please click
Go to @MENTION and tag in @secretsaridress, @bigissueshop and the band/musician you are singing along to.
Next go to #HASHTAG and tag #IWD2021 #ChooseToChallenge #SheRocks and #SecretSariDress and the band/musician you are singing along to.
Click on the MUSIC button and search for your song. You will be able to add 15 seconds of the song.
You will see that there are a number of featured stickers you can also add - so, please add any that appeal to you!
Click next and then add to story and boom you are done!!!
We can't wait to see your videos. You rock!!!
Click here to learn more
Join us this International Women's Day with #SheRocks for #SecretSariDressCampaign 2021!
Photo: #SheRocks community member, Secret Sari Dress advocate and great friend of Secret Projects, Whitney shows the versatility of the Secret Sari Dress!