Why does Secret Projects offer discounts to our customers?

 26th Feb 2020 |  Shop |  Fritha Mason

The global retail/e-commerce business is tough! There is absolutely no getting away from that! With the change in the high street, as shops close their doors and the growth of on-line shopping, Secret Projects needs to compete! 

It can be hard for ethical businesses to be competitive. At Secret Projects our margins are tight and our retail prices need to reflect the unique nature of our products that provide over 200 marginalised women throughout 5 Indian states with a good and fair income to support themselves and their families.  We need to make a profit of course, but there are many others factors to consider beyond profit. 

One of the ways we have found makes us an effective player and a force in this difficult environment, is to offer our customers a monthly discount on our merchandise. We choose a different item each month and invite our customers to shop our offers via social media and through direct marketing. 

It can be a balancing act. As many retailers know, customers don't want to be bombarded with emails and dull, repetitive social media posts, however people do want to know about offers. So we walk a fine line, between these 2 perspectives but firmly believe we need to get this important aspect of our business right. 

By offering our customers discounts, our sales increase and most importantly attracts new customers who take advantage of the offers to try out our products. With each product bought, especially by new customers our story of women's empowerment in India unfolds and our reputation grows, making our offers and discounts an effective tool towards our mission and vision.

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And action! We are creating a film and photographic studio. Can you help us?

And action! We are creating a film and photographic studio. Can you help us?

As we all know, Covid-19 has hugely accelerated the transformation from face to face selling to online sales in the retail sector. We are seizing this . . . opportunity of online selling and transforming the way we sell Secret Products to be 95% online. This is an area we were working towards anyway, as it's been proved many times that the more platforms a business uses to promote their goods, the wider the audience they reach. So... we are currently busy putting together a film and photographic studio in our business unit in West Sussex, as we need to be able to create high quality, professional images to use online as well as on our YouTube channel. We are very lucky to have been offered the services of a highly specialised carpenter free of charge and a TV production company have also offered to help us by mentoring us over the equipment we need.  Amazing! However, we do have some way to go and it's not cheap, and we wanted to ask if any of our Customers, Shareholders and Friends would like to help us and make a contribution towards some of the items we need? We have put together a 'wish list' below and we would be so grateful for any assistance you can offer, whether financial or advice. Please email Fritha, our CEO if you are able to help: fritha@secretprojects.org Our wish list: One Cannon 16-35mm lense for photographing Secret Products to the highest standards: £1000 brand new or £500 second hand One Windows desk top computer with extra memory for film and photography editing in studio: £1000 Microphones to record sound on videos of Secret Products to the highest quality: £160 And... Printing of six A4 board with pictures of our Makers in India at work in their communities @£40 each: £240 Three Cable safety systems @ £50 each: £150 Ten sets of wheels to fix to shelves for easy movement @ £10 per set: £100 Ten meters of blackout fabric to create blinds to block out light @ £3 per metre: £30 One Wi-fi booster to ensure there is high speed internet connection: £15 The total amount needed to equip our studio is £2,500 Any help you can give will be very gratefully received. Huge thanks. If you like this article you might like to read this Secret Projects story
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Introducing Fabric by the Metre... as featured on Simply Sewing Magazine's Pinboard!

Introducing Fabric by the Metre... as featured on Simply Sewing Magazine's Pinboard!

We are so very excited to bring to you one of our latest ranges... Fabric by the Metre. We are even more excited to tell you that this gorgeous . . . collection of fabrics has made it's debut on Simply Sewing Magazines January 2021 Pinboard! See above! We absolutely adore fabrics at Secret Projects! Over the years, we have found some excellent fabric suppliers and have often dreamt of offering our customers the opportunity to buy wonderful material from India.  Through our Customer Trips, over 20 of our customers have travelled with us to India and experienced some magical fabric buying adventures, as we took them to visit markets and suppliers! Yet, we knew that not everyone can jump on a plane with us... One of our Customers then gave us a great idea, when she asked why didn't we think about selling fabric through our on-line retail stores and we jumped on it! Now we can give everyone the opportunity for a similar fabric buying adventure on-line.  There are 32 fabrics in our wonderful range from brights to pastels and lot more colours and shades in between! Whether you are looking for gorgeous florals, bold and strong abstracts or cute animal prints, our Fabric by the Metre range will not disappoint.To be introduced to our Fabric by the Metre collections, please go to our our website: secretprojects.org and click on Shop & Travel to shop in GBP, Euros and US Dollars.Have so much creative fun selecting yours and don't forget to let us see what you have made!
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